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Reader Comments (7)

Posted: Nov 25th 2008 10:41PM (Unverified) said

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Both the article title and the last line in the article make the claim that ZT is making the same as WoW.

Nowhere does Steven@Playnoevil conclude that ZT is making anywhere near to WoW, as even a cursory reading of his post reveals. ZT may come close to making the same as WoW -per player- but makes far less overall. It's not even in the same league.

ZT's net revenue was only around $39 million last year. WoW does well over 15x that amount.

Posted: Nov 25th 2008 11:00PM (Unverified) said

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As Matt above pointed out, misleading title. Shame on you for posting it.

What ZT makes in a year is around what WoW IN CHINA makes in a quarter. That's just IN CHINA, not worldwide, in just a quarter.

Posted: Nov 26th 2008 12:22AM (Unverified) said

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To both Matt and ScytheNoire, yes I'm only referring to China. This post deals specifically with the China market.

I see your point, regarding the last sentence.... The context here is per player/per user (more specifically, per paying user, but the source indicated that detail with a question mark so I left this at 'per user') which I believe was established in the previous sentence when I wrote: "Despite this shift in business model, average revenue per user dropped to roughly $41, suggesting they're still earning a great deal of money from the title, years into its life." However, I've updated the last sentence, changes are identified as such with the strikethrough and bold text.

As to whether PlayNoEvil concludes that ZT Online has comparable earnings to WoW in China on a per player/per user basis, the source states:

"INSANE -- average revenue per (paying?) user dropped to just over $41... ZT Online is making nearly the same per player as World of Warcraft... in China!"

Lastly, in hindsight, sure I could have worded the title differently as well. But I didn't, and it stands. According to the source, ZT Online is earning as much as WoW (in China), on an ARPU or ARPPU basis.

Posted: Nov 28th 2008 12:41AM wjowski said

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Either way the game sounds about as much fun as a barbed wire enema.

Posted: Nov 26th 2008 2:10AM (Unverified) said

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The OP is correct. Giant Interactive makes more than The9 (Wow China) due to lower overhead.

Net Revenue for Giant Interactive in Q3 is US$39 million, and The9 is US$60 million.

But Net Profit for Giant Interactive is US$19.7 million, and The9 is only at US$14.5 million (large sum of the revenue goes to Activision blizzard for the franchise)


Posted: Nov 26th 2008 8:58AM (Unverified) said

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That is true, with The9 operating 10 supercomputers, can't be cheap.

WoW probably has a larger audience, but they pay less with a higher cost of operation.

Blizzard makes the majority of it's money from Europe and North America, when you really crunch the numbers, even though Asia has the larger player market share. But because of their pay-per-hour set up, they end up paying a lot less than we do.

So just keep that in mind, not only do they have 100MB connections, but they also get to pay less to play. Sucks to be the rest of the world.
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Posted: Nov 26th 2008 12:49PM Kuriboh said

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WOW China does not have a larger audience. In the Asian market, you judge an MMO population vie its CCU or concurrent user number.

At about the same time while WOW China announced its 1M CCU, ZT Online announced it 2.1M CCU. That's about double the population of WOW China. If you take a look at Giant Online financial report, you can see only about 15% of ZT Online players are paying customer. However, these small amount of paying customers spent their money like no tomorrow Giant still making about the same money as The9.

That number is revenue per player not per paying player. If you measure revenue per paying user, ZT Online will beat the crap out of WOW China by large margin.

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