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Posted: Nov 23rd 2008 10:10PM (Unverified) said

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in short term their profit margins might decrease, but as long as it doesn't get negative, if the additional benefits attract more customer, in the long term, they will be making more money

and depending on what they change, it might even be somthing that they at most have to pay for the costs involving the development of the feature, and after it is done, it migth not cost them anything while still attracting more customers
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