Call me cynical - because I am - but I sense the first step in seeing Premium Account Fees changing. And that change is unlikely to be downward. Any company wanting to increase its fees for a service starts by looking at the current benefits and then adding more. But they want to have "value added" benefits, because giving customers more for the same price is, for want of a better word, unprofitable.

My guess is that by April 2009 we'll see a new set of prices, one of which may be the current Premium, but with others that include benefits relative to the price you pay. You want the "no-frills? It's $80 per year. You want first 1028m land tier free? That's $90 per year. No, I'm not going to guess the structures, I'm just speculating that this is where it will go: Tiered Premiums based of fee-per-service.