Ozzy Osbourne and Steve Van Zandt pop some culture in newest WoW commercials

Blizzard is apparently a marketing genius, because the most recent World of Warcraft commercials are new high watermarks. Of course the're all about Wrath of the Lich King, and of course they feature famous people pretending they play WoW. But they're also something else: completely awesome. We've got Ozzy Osbourne arguing with Arthas over who's the real Prince of Darkness and then we've got The Sopranos actor Steve Van Zandt opining about being pulled back into the game.

Love 'em or hate 'em, these commercials are pure brilliance for their humor and ability to convey the social acceptance -- or "coolness", if you will -- of tapping away at your mouse and keyboard all night long. Of course, if Blizzard really wants to impress us, they'd get Neil Patrick Harris. Nobody pimps a product like NPH. Find both videos after the break.