It was just the other day that we noted a 21-day trial for EVE Online through Steam. CCP Games is following suit and offering their own 21-day EVE trial (a jump up from their standard 14-days). But more significant is the new incentive to bring your friends into New Eden: Active subscribers who bring their friends into the game through the Buddy Program (login required) will receive 30 days of game time for each of those trial accounts that become subscribers as well.There are some rules and conditions that apply to the Buddy Program offer, so if this is of interest to you, check out the full announcement from EVE developer CCP Loktofeit, and be advised that this offer will expire on December 1st.
