Honestly, what did they expect when they announced the price increase? I know some people who bought up dozens of voidsims to help with their sprawling city-like builds. And people who are not bringing in much if any money on these void sims and are paying completely out of their own pocket so they could have a nice space of their own. For these people, a big increase in monthly costs, which could be hundreds of dollars for some people, is simply not an option that they can afford.