One would wonder why many commenters are advocating it. Maybe because there IS a divide between the celebrative tones used for wow and those used for other games? Or maybe because people are starting to be tired of hearing the blizzard marketing campaign directly echoed without any doubts or questions?

It's funny not to read any questions about if wotlk will deliver, if it'll be the same usual re-heated soup (which it is), if the PvP will be meaningless like it's always been in wow (which it is). The only question if what kind of shipping people are using...

There's already wow insider to make the wow fanboys happy. I see no reason to turn massively in a blizzard ad. But of course, this is just my two cents.

MMORPG.com is much more balanced. It talks about ALL mmorpgs, and wow is just treated (as it should be) as one of them. It even has obvious ads and banners for wotlk, but guess what, at least those are obvious ads, not ads disguised as articles.