I'm playing warhammer at the moment, and while not being perfect yet, i definately find it superior to wow in basically every aspect.

I don't "hate" wow, but I do think it's massively overrated, and that while it brought something good to the MMO market, economically (lots of people), it damaged it in so many other ways (expecially community-wise, and in making any attempt to innovate seem almost detrimental) that it's impact on the MMO market is to be considered almost completely negative.
One of the reasons why i'm rooting for WAR (besides the fact that it's providing me with the most fun i ever had on a MMO) to be very successful on the long run is that someone needs to demonstrate that it's possible for other MMOs that aren't WoW to cut for themselves a sizeable and profitable niche of the market, or the pay to play MMO market will suffer, as more and more developers will consider it too risky to even try.