Oooh the usual X millions user bla bla bla.

Who cares? Even the big brother and the other reality shows are watched and drooled upon by million goons. That doesn't make them quality TV, or superior to anything else.

WoW is successful because it hands out fake fantasy "success" to it's players on a silver platter, but as far as quality or innovation goes, it's laughable.

A big percentage of those 10 millions are there just because they never really tried something else, because they don't want to leave friends and guild, or simply because they're frightened to waste all the time they spent on the game, most definately not because wow is any better than any other MMORPG out there (it's, quality-wise, one of the worst) Keep that in mind.

In any case, Warhammer's retention rate is quite a proof that WoW won't kill this one, despite what Morahime and his fellow goons drool every time a new potentially successful MMORPG is released (while copying features from them whenever they can).