Aren't the content creation companies the one to blame here? Large RL companies took the bite about "bought" a marketing campaign from a SL development company.

Could it be that the larger more successful content creation companies basically signed the deals with promises of packed sims, increases of exposure and sales, etcetcetcetc...., and only delivered the land and the build an the content?

Large companies and corporations came in to SL and spent thousands of RL dollars.... and primarily only used a small handful of content creation companies.

I think the most successful RL company campaigns in SL aren't the ones that took the approach of hiring a creation company to build a sim and send out a press release blast.