He specifically offers his opinion that Warhammer Online probably won't be that big a deal for Blizzard: "We do not expect [Warhammer Online to have] a significant negative impact in the near-term on World of Warcraft - and note that preorders of the upcoming [WOW] expansion pack rank as one of the best selling games on Amazon.com and other retail websites." Eurogamer snarkily notes that if 'talking to fanboys and reading Amazon's top lists' is research for financial analysts it's no wonder that the markets are in the drink.
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