In a recent interview with WoW Insider, the company's CEO, Brett Close, discussed the reasoning behind 38 Studios' purchase of the Azeroth Advisor and how they plan to use it in the future. According to Close, it's not an elaborate scheme to close down their competition by buying out their fansites and tools, but instead, they realize that in order to let the genre thrive, they need to work together. WoW's success ultimately means 38 Studios' success, and the success of other MMO developers. Plus, they plan to use the proprietary technology behind the Azeroth Advisor for other unnamed future projects.
