Apparently, according to the press release, "Second Life is made up of an unusually complex array of products". Which I suppose is true, if you look at it the right way: client, sim, various web services, etc. Sure, LL is largely providing a "service", but the service is access to products, which apparently need to be chiefly officered.

That's not to say that LL isn't planning to market some product -- say, a scaled-back sim for corporations to install on their own internal servers. But I'd think a CPO would be useful even if they aren't.

P.S. Image win! :D