I think the story will sneak up on people in time.

In a sense, WAR's story is a victim of its successful design to get people interacting with each other in a multiplayer space. There's just so much to do, and so many distractions, that reading a big wall of text and imagining a static story palls in comparison to grouping up with a bunch of people and doing something awesome.

I've only -just- started reading the Tome in-depth on an alt, at off-peak intervals when guildies are offline and the action finally slows down enough for a bit of solo immersion questing. The epic quests are quite a treat if one takes the time to read the lore text.

And I'm rather impressed by the WAR story, chapter by chapter that I raced through without really knowing what the NPCs were there for, and how the PQs tie into the theme of the chapter. Looking forward to the remaining chapters as they unveil themselves.