It didn't help things that nearly all the marketing was surrounding greenskins and their irritating style of speech... every podcast had what's his name ranting about how much he hated Elves, and all the people who think that rolling Destruction is going to guarantee they won't face the same fate in PVP that they did as Alliance.

Plus the order models look terrible. Even the supposedly good looking elves' face models look like they are all mentally handicapped. The tanks wear dresses? Empire looks decent, but they have the insane looking bright wizards and just plain corny witch hunters. Everything is cooler about Destruction, yet they think things will balance out?