During our time at PAX08 this year, we got together with Jon Radoff, Founder and CEO of GamerDNA, a company that focuses on the community aspect of today's online games. Radoff was kind enough to give us an overview of what the company is about and how it pertains to the ever-growing MMO market. Originally this rough audio was meant for notes only, but it came out fairly well, so we thought we'd go ahead and post it for all to hear themselves.
So in this audio interview that you'll find enclosed below, Radoff explains something that we found quite peculiar. "Interestingly, a high percentage of those people who quit Age of Conan didn't go back to WoW, they actually just went off MMORPGs in general," he explains. This is the type of number-crunching that they do at GamerDNA to discover not only subscription numbers and box sales, but who is actually playing what, and how dedicated they are to their games. We encourage you to learn more about this truly unique company at their website, and be sure to listen to the complete interview below.