Well, launching a beta version of a new virtual world my make LL take some notice, but Lively is not yet the "giant killer" that the SL doomsayers may make it out to be. There's competitive pressure across the board for LL from many other sources. Remember how Starbucks was going to be "crushed" by the competition? Turns out the whale hunter simply created a ocean into which many independents could swim, and reports of its demise were greatly exaggerated (and no, the recent closing of 600 stores is not proof-of-impending-death but a normal readjustment to a policy of too rapid growth).

By all means expect LL to be on its toes, but Lively is a long way from shooting off SL's kneecaps.

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