Gaia Online's MMO is actually called zOMG! (and it's in beta now)

The closed beta test of Gaia Online's much-anticipated MMO has officially begun. Here's the kicker: it has a name! And that name is zOMG!. No, really. The name of the MMO is actually zOMG!. Previously, it was called Gaia Battle. That was rather generic, so this is probably a step up.

The name was chosen out of hundreds of submissions from Gaia regulars. Said Senior Producer Dave Georgeson to Wired: "it captures the spirit of our users." Those users are mostly teens. Until now, Gaia Online has simply been a casual games portal and forum community. zOMG! is an MMO built on that foundation.

If you're not familiar with Gaia Battle -- err, we mean zOMG! -- it's a browser-based game that will run on any computer that plays nice with Flash. Gameplay involves combat -- which centers around upgradable magic ring items -- and minigames. Social networking type stuff is laced in as well.