NCsoft got the message and is pushing their time cards out to the masses by partnering up with Target, Rite Aid, and Best Buy. Now you too can literally walk down the street to the drug store and pick up your favorite addiction -- more play time. More importantly, if you're a subscriber to City of Heroes/Villains, grab yourself a time card because it will unlock an in-game jet pack for you to use.
The approach isn't anything new, as Nexon has already been providing their cash cards to customers of 7-Eleven convenience stores for some time now. What all of this does show is a marketing push by more game companies to get their cards into the mainstream market of consumer products.
Lastly, as a friendly reminder, when you're running out to get those "essentials" at Rite-Aid or Target before that "big storm" hits, remember your desktop computer doesn't work when the power is out.