The word around town
is that Vivendi Games
has suffered an 11% sales drop in the first half of its fiscal year of 2008. Most of this is related to its 24% sales drop in the first quarter alone
, but is this the entire story?
Many times these fiscal sales comparisons don't paint the complete picture. In a recent Gamasutra article
, it's pointed out that this sales drop is due to the fact that the first half of this year didn't have a major expansion for World of Warcraft
in its line-up. So comparing sales figures from a time with no new expansion to that with a new expansion is apples and oranges. In fact, with Vivendi's recent merger with Activision
and the upcoming Wrath of the Lich King
which should release by the end of this year, we're sure to hear some incredibly positive numbers for Vivendi's sales numbers during the second half of 2008.