Cinemassively: Gibson Island in Second Life

Earth Primbee, Cypress Rosewood, and the Gibson Guitar company created a video to let Second Life residents know that they're ready to rock. Tateru Nino recently wrote about Gibson's entry into the virtual world that will take place today on their island. While most companies are fleeing SL in droves, it seems as if Gibson didn't get the memo, as they roll out a 12-hour premiere and showcase their guitars. It's nice to see a company that doesn't get intimidated by a little negative backlash!

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