Tateru, do you never stop wishing Linden Lab to fail?

Good for them that they were organized enough -- and likely 30 days before, or 14 days before, not 1 day before, to hit hard on all the media points, with the highest-circulation paper (WSJ) key to the strategy, in order to take advantage of media coverage on a day when everybody would be writing headlines saying "Is Google Getting a Second Life?"

That's all. Just piggybacking strategically and doing some defense thrusts. All good. This is how a normal company does things. Do you want them to remain the dysfunctional object of ridicule that you so cherish for ever, providing you endless blog copy?

If anything, disappointment in Lively can drive some traffic SL's way. So they are arming themselves with their best face forward. I fail to see how this is fear driven. They can't win in your book.