Maybe mister Kingdon is getting clever with the marketing now. It could be as simple as saying "queue up a few jolly things to say that we can roll out next time the media says we're dead in the water." After all a simple and responsive media strategy is better than none at all.

Linden Lab's media strategy previously seemed to be appealing to the coolness factor (and somewhat ignoring some of the rather good, sensible, positive things actually happened in SL itself.) This is very much a startup strategy to media - fostering a radical image.

This last bunch of announcements however have fostered an image of a sober solid company, and I think it's a move in the right direction for SL's continued growth. The time has come for LL to "put away childish things" *cough*... actually come to think of it they've a ways to go yet :P