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Reader Comments (5)

Posted: Jul 14th 2008 11:43AM (Unverified) said

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Maybe mister Kingdon is getting clever with the marketing now. It could be as simple as saying "queue up a few jolly things to say that we can roll out next time the media says we're dead in the water." After all a simple and responsive media strategy is better than none at all.

Linden Lab's media strategy previously seemed to be appealing to the coolness factor (and somewhat ignoring some of the rather good, sensible, positive things actually happened in SL itself.) This is very much a startup strategy to media - fostering a radical image.

This last bunch of announcements however have fostered an image of a sober solid company, and I think it's a move in the right direction for SL's continued growth. The time has come for LL to "put away childish things" *cough*... actually come to think of it they've a ways to go yet :P

Posted: Jul 14th 2008 11:53AM (Unverified) said

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I have to say I came to the same conclusion. On the other hand, would lofty disdain have fared any better?

Posted: Jul 14th 2008 4:07PM (Unverified) said

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I believe LL was being overly reactive to Lively's announcement.

It seemed like they were doing a, "Hey! Don't look at them, look at us! We were here first, and we're going to be bigger and better than ever!"

In one sense, it seemed somewhat childish. But in another sense it was necessary to draw attention back to themselves. Like always, they could communicated it in a more positive, and less, "me too!" way.

They need to hire a good, proven effective PR person.

Posted: Jul 15th 2008 11:37AM (Unverified) said

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Actually, I had never heard of the googlies offering until the day. So thousands of people go 'huh?', attempt to try it out and come away going 'what a crock'. I know I did. Smart move. Rock on M lol

Posted: Jul 20th 2008 11:05PM (Unverified) said

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Tateru, do you never stop wishing Linden Lab to fail?

Good for them that they were organized enough -- and likely 30 days before, or 14 days before, not 1 day before, to hit hard on all the media points, with the highest-circulation paper (WSJ) key to the strategy, in order to take advantage of media coverage on a day when everybody would be writing headlines saying "Is Google Getting a Second Life?"

That's all. Just piggybacking strategically and doing some defense thrusts. All good. This is how a normal company does things. Do you want them to remain the dysfunctional object of ridicule that you so cherish for ever, providing you endless blog copy?

If anything, disappointment in Lively can drive some traffic SL's way. So they are arming themselves with their best face forward. I fail to see how this is fear driven. They can't win in your book.

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