The one part of the site that stands out is the creation lab. Users can submit their own Lego designs, stories, and even art to help inspire the development team. The Lego Universe is all about user created content, players sharing their own stories through the Lego medium, and the site is already harnessing a strong community. There's also a new Lego Universe logo, and this post that talks about the process the team undertook including tapping into the user submissions and using them as a synergy to get to the final version.
The Lego Universe beta is rumored to start in August and those who sign up for the Lego Universe newsletter will be notified when signups go live before the news is announced on the site. Devs, please don't nerf the red bricks in the first patch!