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Posted: Jul 3rd 2008 4:56PM heartlessgamer said

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Funny thing is, up to WoW, and even for WoW, Blizzard was a box sales reliant company and have said as much over and over. Even the recent talk of WoW almost being free-to-play shows how deeply Blizzard believed in retail sales as a measuring stick and business model.

Not saying that they haven't changed their minds though... money hats and all.
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