Back in 1970, futurist Alvin Toffler coined the term "Future Shock", which is the personal perception of too much change in too short a time. While reading a press release for a virtual avatar staffing company, future shock hit this blogger upside the head like a ton of bricks. Thirty eight years after Toffler described the trouble people were having keeping pace with the ever-increasing rate of technological progress, a company has acquired $200,000 to populate virtual worlds with virtual people, living virtual lives.
The Metaverse Mod Squad, creators of avatars for projects like a series of machina "Gossip Girl" episodes, celebrated the closing of their $200K "angel" investment deal in their virtual offices, of course. Remember, every avatar with a job is one less avatar on the streets. By putting avatars to work as greeters, actors, friends for the friendless and so on, they are doing well, by doing good.
Reader Comments (1)
Posted: Jun 24th 2008 10:44AM (Unverified) said
I'm a YUGE Toffler fanboy (of both Alvin + Heidi) and am thrilled to see you reference him, Brenda! Future Shock was one of the seminal works that influenced me when I forayed into electronic music (drawing a cue from the "techno rebels" before me), and I'm reading The Third Wave right now, with PowerShift next. I also really like Revolutionary Wealth — it has a lot of relevant ideas pertinent to knowledge workers in virtual worlds, including Second Life. :)







