Why APB's customization options might be a big deal (or not)

There's a clip over at GameVideos (embedded above) that depicts All Points Bulletin's character customization system. We say "customization" instead of "creation" because we doubt all the exhibited features will be available to new players. We learned at GDC (in the very same session this video originated from, actually) that visual customization options will be among players' rewards for successful play.

Rock, Paper, Shotgun's Kieron Gillen was nevertheless impressed with all the options. He commented on the exhibit, and posited that APB has that Grand Theft Auto je ne sais quoi. The culprit: the art style, which when combined with creativity will give the game a human quality that transcends the mechanics of the game. Because of that, Gillen is looking forward to APB more than he is to any other MMO.

He took a jab at World of Warcraft, saying that because each item of clothing in WoW has critical stats tied to it, no one expresses him or herself through clothing. Stats are more important than self-expression in WoW society, right? Gillen prefers the City of Heroes approach, which he believes APB shares. But does it? We don't really know yet, do we? Maybe your clothing style affects your skills. That's something to wonder about. We'll see.