I'm not sure player created content is going to be on the plate ever (despite the mythical world building tools Turbine has), but I completely agree on the price point. DDO would very much benefit from the guildwars plan. DDO works for me because I only play with RL friends, at which point 2 months of DDO is less than buying Neverwinter Nights 2 or some such thing, but delivers much more. With what Turbine has said so far, who knows where DDO's future is.