Tricky for them right?

Man business is hard. Production is even harder. It is a constant battle of making the perfect piece of art, yet delivering on-time and on-budget.

There is not a movie, game, commercial, video, print ad, novel, magazine... well you get the picture... that does not have that same exact thing to worry about. Heck, even manufacturers go through the same thing. Canon, Pentax, Fujifilm, etc... they all release cameras around the same time. They have to make the best camera they can, yet still get it out in the market.

All I can say is that Mythic is a company that knows this already, they have a proven track record. Really, they are seriously promoting the crap out of the game in probably the best way I have seen anyone promote an MMO. That is a rough game to play though. They just need to get it out the door soon because more promotion is just going to keep raising our expectations that they probably can't meet anyway now.