Microtransaction-based Entropia Universe
is set to expand into new markets, as developer/publisher MindArk
the completion of translations of the Entropia
client into three new languages -- German, French, and Spanish. Previously, the virtual world was only accessible to English-speakers.
The translations were performed by a company called Lionbridge. MindArk
rep Frank Campbell said his company made the move to increase market penetration, address users' needs, and increase the company's credibility.Entropia
is a Sci-Fi-themed virtual world. It's an unusual combination of MMO-style combat and crafting, and Second Life
-esque e-commerce. MindArk suggests to potential users that they can make money -- or even a living -- within the virtual world. Unsurprisingly, though, a substantial investment of real funds and time is required to become competitive.