I think Jacek is on the right track. Without something to weight the system there is still potential for flash mobs or botting. Though the bots would apparently have to be paid accounts or somehow verified which will at least slow down anyone wanting to do quick alts for revenge against foes.

People will start offering pay for reviews same as any other system they've done regardless of perceived benefit. Frankly it might almost become necessary as a buffer, "Well, sure Hank's Hardware has gotten 20 complaints today but they had 40 plugs yesterday so maybe somethings off."

My concern is that its going to be like the AR system is now. A couple of overworked people that are likely to shoot first and ask questions later (if at all). Sure to some it might be inconvenient for an ad to be knocked down but if its done on the day you posted it there goes the fee and then you have to start fighting to clear yourself.

I do like that it sounds like a way to influence this new showcase idea of theres. Or maybe a way of doing the work for them, bit of that too. The idea has some merit, it just needs to be refined as much as possible to limit it going irrelevant like previous systems.