Actually, Nominative Use has no such requirement that we're aware of -- just as you don't see the first use of a trademark in a newspaper specially marked.

That aside, our own usages conform to the style guidelines passed down from management and legal, and we're expected to stick to them until we're told to do differently. In that we're rather fortunate ... it is simply not our problem for the moment.

Our sinister army of zombie lawyers will tell us what to do if and when they decide something different needs to be done.