With all of the discussion about in-game advertisements
going on, I thought I'd bring your attention to something else NCsoft
is using to provide additional services in-game. Now whether you believe Exteel
is a MMO or not, it's the flagship for NCsoft's micro-transaction model using NCcoin
, and it's a great way to see if the model's going to work before potential roll-out to other titles. "But Jon," you might ask, "what is NCcoin?" Well, let me 'splain.
NCcoin is a dollar-per-penny in-game transaction process that allows you to purchase in-game equipment, upgrades and enhancements using real-world coinage. Unlike gold farming
schemes, however, this isn't a third party asking you to spend $59.99 for 60 million influence. NCcoin is currently available in 100, 500, 1000 and 2000 denominations, and for that you pay $1, $5, $10 or $20, respectively. According to NCsoft NA president Chris Chung
, "NCsoft's goal is to bring more and more people into the online gaming market, and part of achieving that goal is to continue to diversify how customers can pay and play."