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Reader Comments (21)

Posted: Apr 3rd 2008 11:14AM Scopique said

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Although it rarely happens, talk to me when the advertising allows people to play for free. :D

CoX is lucky in that it's one of the few MMOs out there right now in which in game ads aren't so out of place.

Posted: Apr 3rd 2008 11:18AM Triskelion said

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Doubling the development team? At this stage, and so late in the game's life, that is not a good idea. CoX is not going to see an influx of new players anytime soon. I hate the idea of ads, I HATE IT. If the content is in real-time; will this be taking up additional bandwidth? If there is a program running on my pc in the background that looks to see where my ip is located and as a result throws up geo relevant ad data will this be another process running on my pc?

Not good, not good at all.

If you want to put ads in the game, make the game free - bottom line. I will never re-sub to CoX now, optional or not. And I love how he puts the onus on the players "if they want more content then they need to check the optional selection to see the ads".

Posted: Apr 3rd 2008 11:37AM starka1 said

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I wish people would shove the "DOOM meter" comments in some dark bodily part because every thread I've ever read there were more people commenting on DOOM sayers than there were actual DOOM sayers. Guess it's just popular and Massively doesn't want to be left out of the mob mentality. Heaven forbid that your disagreement is interpreted just as an opinion but seeing as more people like to respond to a supposed doom comment than the original post I don't ever see that happening.

As far as in-game advertising, the thought the appears MORE than doom saying is the extra revenue will go straight to development and better content. Given the 'reinvestment' history of this game and the fact they are running a business, this is something I will reserve judgment on until I see the direct benefit of its implementation.

Yeah, I can wait another Issue or two before considering renewing my subscription.

Posted: Apr 3rd 2008 1:25PM Triskelion said

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If you (players) want extra content you need to check "yes" to ok ads in the game, WTF - people are paying a monthly fee, what the hell is that for? Now the players have to get involved in opening up an additional revenue stream for more content. Thats insulting.

Posted: Apr 3rd 2008 1:26PM (Unverified) said

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You know, I'm actually to the point where I'd rather see in-game advertisements on those billboards than the same stupid fake ads that have been on them for the last four years. If those billboards cycled (with real products even), it could actually ad to the life and immersion of the city.

I'm not a fan of advertising, or advertising in games, generally. But like it was previously mentioned, I think it'd actually be a good fit for this game.

Better than when EQ2 tried to incorporate Pizza Hut.

Posted: Apr 3rd 2008 1:26PM Triskelion said

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Find out what the overhead will be too, if its all server side will this increase latency? Or if its client side what will need to be installed on your pc and what will run in the background. I battle with enough ping issues with my damn ISP and the game servers aren't exactly the most stable pieces of hardware, adding something like this isn't going to break the camels back but what will the impact be you have to ask yourself? What bugs will it bring and what server side maintenance will be required to make it happen and work moving forward.

Its not just a matter of throwing up a small image, there will be some work going on in the background.

The whole EQ2 /pizza thing was a whore'ish move on Smedleys part but at least it didn't effect the game, nor require me to install any 3rd party programs, which I will guarantee will be required to run this impression ad technology, because advertisers want to make sure that people are looking at their ads and the ad companies get paid for those impressions, just like banner ads on webpages, they need to know that you looked at them and the way they know that is by when you click them.

This is just the tip of the iceberg, this in and of itself is probably a minor issue. Where this leads is what I have issue with.

Do not accept in-game ads, bottom line.

Posted: Apr 3rd 2008 1:31PM Robiness said

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The game already has in-game ads, but they are for fictional products based on real products. I don't think in-game ads belong in a fantasy game, but I honestly think billboards are great for more modern-based MMOs. They add to the realism. Didn't the flying Coca Cola billboards in Bladerunner add to the ambience of the movie?

We see product placement in television and movies all the time. If it can be done (as CoH already does) to add to the environment, then I am all for it.

NCSoft is on the forefront of making gaming cheap for players. They combined the cost of CoV play into CoH fees from the beginning. And later, they combined the games so you only have to buy one. Also, they provide free content patches all the time. If this gives them more revenue to make the game more fun, I'm all for it.

Posted: Apr 3rd 2008 2:02PM Triskelion said

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Sorry but CoV and CoH are the same games, they're not going to receive any kudos from me on that one, CoV is basically an expansion pack.

WoW releases massive content packs (patches) at no charge as well, along with Turbine and LotRO to name a few - again, no kudos from me on free content patches.

NCSoft makes gazillions on Lineage 1/2, I'm not sure they need more money, this is just greed. Go ahead and feed the greed machine, I want no part it it. And the day that games become filled with ads and impression technology is the the day I leave pc gaming. I leave the genre in worse shape then what I found it, I tried to stick up for gamer rights but big money wins again.

Posted: Apr 3rd 2008 2:09PM (Unverified) said

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Yes Lesharc... because there is NO way NCSoft could get your IP address unless they run background applications on your PC.

I'm gonna go out on a limb here, and say this will add zero overhead to either network lag or CPU usage.

Posted: Apr 3rd 2008 2:12PM (Unverified) said

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Not every game is WoW or EQ and has a multi-gazillion subscriber base for revenue. Nor can every game use a ballsy model like Guild Wars. Money has to come from somewhere, and if all they're doing is replacing the fake advertising bill boards with actual advertisements, then I'm not really seeing a big deal. Most player would fly, jump, run or teleport right past them anyway. Plus, Paragon City is supposed to be in Rhode Island, so it's not like it'd be completely out of place.

Even product advertising doesn't work out, there are still some really big benefits to user-created billboards. Setting up raids, PvP Events, and Supergroup sign-ups would be just the beginning. If a little bit of advertising helps open the doors for more community interaction, I think it's worth it.

Posted: Apr 3rd 2008 4:31PM (Unverified) said

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If they place Ads the game either needs to be FREE, or drastically dropped in price. I am not gonna pay and see damn ads all over the place.

Posted: Apr 3rd 2008 3:14PM (Unverified) said

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Wow!

People... READ the friggin' press release better. Every word of it. This is an OPTIONAL thing! You can opt out via the Options menu and you won't see ANY difference whatsoever.

Unbelievable...

Posted: Apr 3rd 2008 3:53PM charlieromeobravo said

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"And I love how he puts the onus on the players "if they want more content then they need to check the optional selection to see the ads"."

LOL. Yeah, those bastards! Forcing us to turn the ads on if we don't mind seeing them. How crappy of them to make it so we never have to be confronted with a single ad if we don't want to see them. Clearly a case of capitalism run amok!

Seriously folks, this couldn't be much less of a big deal. You have to opt in to see the ads, the ads will take the place of existing billboards of which there are very few to begin with, and they have total artistic control over the ads so they'll be able to ensure that they're not out of place with the environment.

They made it clear that Issue 12 is getting more feature than they originally planned because the little wedding gift pack they sold was unexpectedly successful and gave them a suprise cash influx to work with. The game is in its 4th year and, while profitable, isn't a huge cash cow. They're a small wing of the company and are financially bottlenecked. If this lets them keep the game moving forward at a competitive pace, I say more power to them. I'd refer that they try and increase revenue like this rather than raise our subscription rates or pepper us with a hundred little costume feature packs at $10 a pop. Besides, the game is set in a modern day metropolis with prexisting fake ads anyway. It's not like someone is erecting a billboard next to the road between Goldshire and Stormwind...

Posted: Apr 3rd 2008 3:53PM charlieromeobravo said

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"If they place Ads the game either needs to be FREE, or drastically dropped in price. I am not gonna pay and see damn ads all over the place."

RIGHT! Because, in this case, "all over the place" would be maybe 24 billboards spread across 4 or 5 zones...

People need to relax.

Posted: Apr 3rd 2008 3:54PM (Unverified) said

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Chris b... FINALLY, a voice of reason! Thank you sir!

Posted: Apr 3rd 2008 5:30PM charlieromeobravo said

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"NCSoft makes gazillions on Lineage 1/2, I'm not sure they need more money, this is just greed. "

And Lineage 1/2 are totally separate games from CoX. They don't run Lineage to support all the other games they publish. If what they are describing comes to pass this summer (and the CoX devs and CMs have a good track record for being straight with the players) they'll be adding these ads in about the least intrusive way they could. If only 10% of the players opt in, they're that much farther ahead revenue wise and that can only benefit all the players by keeping the game running longer and allowing them to do more with each issue they release. There's not much of a practical downside for the players.

Posted: Apr 3rd 2008 5:31PM starka1 said

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I'm more than happy to let current fans click opt-ins and open their wallets for bonus packs so I can come back to the game in 2 or 3 Issues and feel like I'm getting my money's worth. Due to the CoX lite content I've been receiving over the past two years, not unlike NCSoft, I've decided to reallocate funds.

Thanks CoX fans, can't wait to see how much your money has improved the game when I re-subscribe in the Fall.

Posted: Apr 3rd 2008 7:17PM (Unverified) said

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Glad to help, Stark1. You might have meant that post as a tongue-in-cheek jibe towards us currently subscribed suckers, but if you actually do come back nearing the game's 5th year in action, I think the proof is in the pudding.

CoX doomsayers can set up camp at the gates, I'll see you in another 5 years when this game begins its actual decline.

Posted: Apr 4th 2008 8:35AM starka1 said

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Thanks Lemmo. No doomsaying here nor did I indicate CoX is going anywhere. Quite the opposite if you bother to read. I simply stated I will not be paying for the next couple Issues and will gladly let others do so until I resubscribe. At that time, I will feel I get my money's worth.

Posted: Apr 4th 2008 8:35AM starka1 said

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Eli,

Are you privy to other responses we don't see? You are arguing we don't see the Opt In/Opt Out option when the 3 people that voiced a criticism aren't really talking about that component. You remind me of that Family Guy episode where one complaint=1 million subscribers so Leshrac, Scopique and myself must equal 3 million players. Yep, that's worthy of a WOW, people read the friggin release. And I'm sorry that you had to read multiple pages of posts before you FINALLY(sounds exhausting) found the voice of reason.

3 people...LOL, you are too much.

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