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Reader Comments (3)

Posted: Apr 2nd 2008 12:51PM (Unverified) said

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Unfortunately, Linden Lab has added another level to this, as you mentioned in an earlier post (I'll link it below). Since complying with the new rules laid out in the Second Life Brand Center is now required as part of the Second Life Terms of Service, Linden Lab can ban your hide (and probably thus destroy your business) if they don't think you're following their rules -- even if US trademark law says you're in the right.

Of course, Linden Lab had already reserved the right to lay down the banhammer for any and all reasons, but adding a specific clause about branding to the ToS is certainly enough to justify bloggers' concerns that Linden Lab intends to actually make a move to enforce this.

Here's the "earlier post" I refer to above: http://www.massively.com/2008/03/31/linden-labs-laundry-list-of-legalese-terms-of-service-versus-f/

Posted: Apr 2nd 2008 1:21PM (Unverified) said

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I believe the term SL can't hold up in court especially if you have a company with those letters. Look at website hpcomputer their company Hyde Park Computers that sells dell systems. They have owned the domain since 1997.

Posted: Apr 2nd 2008 2:59PM (Unverified) said

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As I've said in the Linden blog post: I intend to not change a thing. I know what Linden Lab is trying to do - and I support their efforts in protecting their intellectual property.

Fine, so be it.

At the same time, we all are human and I suspect they'll not be too interested in me and my creations. Besides - it's to Linden Lab to find me. And, when they do, to decide that I am infringing in a way that harms their marks, then decide to send me a cease and desist (I highly doubt they would spend a lot of time and money otherwise.)

So, pffft. I'll just keep on with status quo and wait for them to come to me. Completely revamped the art header of one of my blogs to clarify what it really is (and yes, the 'SL' in that always did mean what it says there.) - but the URL still begins with "slattitude".

As for my other blog... meh. That one breaks the rule of "SL" in context with two nouns. I refuse. We'll see what happens.

If they actually do demand I shut it down - then I'll make a big post of it and set it to archive (just like what Tateru did with her old place when firing up Massively) - steer people to the other one and make big waves about it.

But, even though the words on paper are really heavy-handed, I'm not so sure the Lindens are going to go out on a witch-hunt either.

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