Looking at the MMO landscape they are going to be loosing out on so many potential customers. With. Providing Age of Conan doesn't get a similar delay again they are looking very solid to pick up the switching/swingin MMO audience.

Those dissatisfied WoW players who are currently in limbo waiting for the next big thing are a big proportion of the Audience Mythic needs to attract to get runs on the board.

Many would have gone back to WoW with all the 2.4 shinyness of which I am also doing. But they will invariably want for more sooner.

Enter Age of Conan.

Those players get into it and start levelling and working towards end game. Now I'd suggest Mythic has a very small window to attract these swing players. A couple of months of Conan will either entice them to stay or make them yearn for the good old days of WoW.

Now around that time they are going to be dragged back to Lich King. That will be a timesink thats keeps people on the blizzard train for quite some time.

A long open beta with a lot of fanfare my be their only saviour because at this stage a large portion of their Audience is going to be DOAC people wanting DAOC 2.

Lest just hope they don't go the way of Imperator with this one.