Linden Lab asserts control of names and images

Reader Comments (3)

I am hoping that this paragraph spares SLTrivia.com, SLExchange.com, SLUniverse.com, SLProfiles.com, et al:

"License To Use SL™ or inSL™. The words "SL" and "inSL" are different from the Second Life brand name, our distinctive Eye-in-Hand logo, and all of our other trademarks. Unlike these other trademarks, we've given you special permission to show the association of your business or organization with the Second Life virtual world by using "SL" or "inSL" with your business or organization name, product or service name, and Internet domain name, subject to our Guidelines and Terms and Conditions."

I'm still quite nervous, however, and going to have to review the document with a fine tooth comb. I'll have some questions at the next office hour I attend, that is for sure!

Regards,

-Flip

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"Do not use in the name of your business, organization, product, or service, and do not register as a trademark, service mark, or business or organization name, any Linden Lab trademark or any words or symbols virtually identical or confusingly similar to a Linden Lab trademark. This includes, but isn't limited to, our Second Life® brand name and our Eye-in-Hand logo. "

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A lot of residents have (for some years) used the eye-in-hand logo to mark "pure SL content" generated by residents. I'm told there's a bundle of such logos at Svarga.

This is, of course, at odds with Linden Lab's perception of the mark which they seem to intend to indicate that something or someone is an official Linden Lab thing. That is certainly how they have enforced the mark in the past.

It's a bit strange that there's no single widely recognized icon that can be used to indicate Second Life that isn't under a set of restrictions that make it difficult to actually refer to Second Life graphically.

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