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Reader Comments (22)

Posted: Mar 25th 2008 12:26PM (Unverified) said

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Um... er...

Slovenia is .si
Sierra Seone is .sl

*shrug*

Posted: Mar 25th 2008 12:44PM (Unverified) said

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I'm told they abbreviate it rather differently. Australia is .au, but to me it is Oz.
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Posted: Mar 25th 2008 12:50PM (Unverified) said

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I am hoping that this paragraph spares SLTrivia.com, SLExchange.com, SLUniverse.com, SLProfiles.com, et al:

"License To Use SL™ or inSL™. The words "SL" and "inSL" are different from the Second Life brand name, our distinctive Eye-in-Hand logo, and all of our other trademarks. Unlike these other trademarks, we've given you special permission to show the association of your business or organization with the Second Life virtual world by using "SL" or "inSL" with your business or organization name, product or service name, and Internet domain name, subject to our Guidelines and Terms and Conditions."

I'm still quite nervous, however, and going to have to review the document with a fine tooth comb. I'll have some questions at the next office hour I attend, that is for sure!

Regards,

-Flip

Posted: Mar 26th 2008 12:35AM (Unverified) said

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"Do not use in the name of your business, organization, product, or service, and do not register as a trademark, service mark, or business or organization name, any Linden Lab trademark or any words or symbols virtually identical or confusingly similar to a Linden Lab trademark. This includes, but isn't limited to, our Second Life® brand name and our Eye-in-Hand logo. "
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Posted: Mar 26th 2008 12:41AM (Unverified) said

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A lot of residents have (for some years) used the eye-in-hand logo to mark "pure SL content" generated by residents. I'm told there's a bundle of such logos at Svarga.

This is, of course, at odds with Linden Lab's perception of the mark which they seem to intend to indicate that something or someone is an official Linden Lab thing. That is certainly how they have enforced the mark in the past.

It's a bit strange that there's no single widely recognized icon that can be used to indicate Second Life that isn't under a set of restrictions that make it difficult to actually refer to Second Life graphically.
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Posted: Mar 25th 2008 1:04PM (Unverified) said

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if you still have it online, I would recommend you backup the SLI blog contents ASAP

Posted: Mar 25th 2008 1:06PM (Unverified) said

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That is something we're necessarily looking into.
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Posted: Mar 25th 2008 1:56PM (Unverified) said

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Or we can just go ahead doing what we're doing and hope for "Proceed-and-Permit" letters instead!

http://games.slashdot.org/article.pl?sid=07/01/31/0216258

Posted: Mar 25th 2008 2:10PM (Unverified) said

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While the increased scrutiny may end up putting the kibosh on many of the fine T-shirts and mugs I sell -- which might not be terrible, considering that I've been losing money on the shop -- I'd have to say that this isn't really a policy change. Honest. Take a look at their policy from last year:

http://web.archive.org/web/20070306120714/secondlife.com/corporate/trademark/

(And particularly the links therein to
http://web.archive.org/web/20070306104641/secondlife.com/corporate/trademark/usage.php
and
http://web.archive.org/web/20070225163953/secondlife.com/corporate/trademark/faq.php )

Note, for example: "If you want to include all or part of a Linden trademark in a domain name, you have to receive written permission from Linden."

About the only difference I can see in this announcement -- aside from clearer guidelines about acceptable uses -- is that they're now explicitly claiming the abbreviation "SL" (and the new "inSL") as a trademark. (Previously, it may or may not have been covered by "among others" in their list of trademarks.) I suspect the horse is too far out of the barn for that one, but I've been wrong before.

Posted: Mar 25th 2008 2:12PM (Unverified) said

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"Slovenia"? Sorry, I think you must have meant "Ovenia in the Second Life® world". ;)

P.S. I do hope Linden Lab® got permission from Dell® to use their trademark repeatedly in the examples for their (rather ridiculous) License to use SL™ or inSL™ page:

http://secondlife.com/corporate/brand/trademark/sl_insl.php

Posted: Mar 31st 2008 10:08PM (Unverified) said

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"They don't want to end up like Kleenex or Xerox where their unique names have become generic terms that include other brands."
I love how whenever there's a name protecting going on in the news everyone mentions Xerox as an example, cus it makes a lot of people like me in the UK puzzle our faces lol.

Posted: Mar 25th 2008 5:54PM (Unverified) said

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yes, my blog "SLReview" doesn't fall under their trademark as my "SL" stands for seriously laughable.

heheh

Posted: Mar 25th 2008 4:43PM (Unverified) said

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Wow, well no problem for me. When I say SL from now on, I am actually referring to the metro and buses of Stockholm, Sweden (abbreviated SL).

I will just mention my second life (no trademarks) as a generic term for my online existence.

I think Wrestlinghulka (TM, R, C and all teh other abbrevations) put it pretty well on twitter:
We aren't trying to steal the brand, we are enhancing it.
(For trademark, copyright reference, the original url is http://twitter.com/wrestlinghulka/statuses/776853836

Posted: Mar 25th 2008 9:23PM (Unverified) said

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I don't believe US trademark law sees the two as being any different.
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Posted: Mar 25th 2008 9:48PM (Unverified) said

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This is an ill-conceived idea and poorly thought through. Even if they sue and win every case they are only hurting their own customer base. (Hey, that rhymes - MC Skribe in da house =). As the MAFIAA are finding out, while there may be some short term gains it's a very quick way of ensuring long term irrelevance.

Posted: Mar 25th 2008 10:02PM (Unverified) said

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Regarding "though we have been unable to locate such a grant, if it ever existed", in the "old" fansite toolkit (which I just downloaded a week ago), there were no restrictions on names for non-commercial sites, and only this restriction on domain names (whether commercial or not): "You agree to refrain from using any domain name that closely mimics our proprietary
domains, including secondlife.com and lindenlab.com"

Posted: Mar 26th 2008 12:29AM (Unverified) said

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I own a real classic Mercedes 450 SL. I'm safe.

/smirk

Posted: Mar 26th 2008 12:30AM Joystiq Login Bugs SUCK said

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Considering domain names are not trademarks and it's a case of first in best guess I am wondering how they will enforce people with "Second Life" domain names, like insider and herald.

Will it be a TOS violation chased after by governance (section 4.4 from memory) or will they refer to their lawyers and send a cease and desist letter.

Will they reimburse people for their domain registration or will they demand hand over of the domain to them.

Considering not even Disney c/would stop a domain called "mydisneyadventures.com" how can Linden Lab stop "storiesfrommysecondlife.com"

Posted: Mar 26th 2008 4:35AM (Unverified) said

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The answer is clear. Let us all create trademark policies about our own avatars. How can we do less than our makers & jailors:

http://kanomi.blogspot.com/2008/03/announcing-tiny-dancing-brand-center.html

Posted: Mar 26th 2008 6:01AM (Unverified) said

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We have been running for over a year as sl-newspaper.com and I doubt very much that LL can do anything about it. With the complexities of renaming our paper and basically rebranding ourselves, my own opinion is that we will wait out the 90 days and see what they do. Since our domain has been registered before these new rules and is also advertised on thier own resident links page (in fact their are currently 7 that break the new rules on the media page alone) they will have to take us to court to make us remove it.
Dana

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