Ah, but I think the emphasis here is the fact that these things are being designed into the game from the start, instead of being tacked on. CoX wasn't initially designed with these things, and so the features may not be as cohesive with the rest of the game than can be accomplished with that mindset from initial development.

And like you said, it has "certain" animation customizations. The impression I get is that Champions Online is going to take these customizations to the next level.