Okay, so they may not have intended to do it. The message could have been "You need IBM's expertise to take advantage of virtual worlds" or something more like famous-apparel-company's "Just do it."
That's not really how it comes across, however. A quick informal poll, where we showed the video to a bunch of people suggests that the impression people get is "Virtual worlds are for losers and failures." - which seems a little bit odd since IBM is betting heavily in the virtual world space
This is all a part of IBM's "Talking versus doing" campaign. Some of their campaign adverts seem to be more on-message than others.
The video is below the fold, courtesy of YouTube's special twinkly magic - what's the message you're getting from it?