| Mail |
You might also like: WoW Insider, Joystiq, and more

Reader Comments (2)

Posted: Jan 26th 2008 9:49AM (Unverified) said

  • 2 hearts
  • Report
oy... Focus groups are notorious for giving misguided direction and communicating simplistic desires. The NGE was the result of focus group testing.

It can be done correctly, but 99.9% of the focus groups that occur just set themselves up for bad information.

Posted: Jan 26th 2008 10:53AM (Unverified) said

  • 2 hearts
  • Report
Not to mention, focus groups are useless without multiple sample groups--different ages, different play styles, different levels of experience. If you only had hardcore MMO gamers in focus groups, the game could end up being completely inaccessible to the majority of the market.

Featured Stories

Coming soon
Engadget

Engadget

Joystiq

Joystiq

WoW Insider

WoW

TUAW

TUAW