As much fun as it is to seek out news from the intertubes, we always appreciate tips when they're submitted. Tonight we got a unique tip, from CEO of Sony Online Entertainment John Smedley. This tip came along with a small wave of similar tips, all discussing the supposed purchase of SOE by the Zapak Digital group. The article claims that SOE has been 'on the block' for two weeks, and that the group plans to purchase the Sony subsidiary for the sum of $300 million. The article further claims this is an ongoing strategic move by Zapak:
The major expenses in the gaming industry is on content and marketing, and Zapak aims to reduce the cost of publishing a game by buying out those studios and relocating them to India. "This will reduce the cost drastically from $30 mn to $10mn, which will give us the advantage to channelise our funds towards marketing and other activities," the official said.
Says Mr. Smedley, in response to the article:
It's got a bunch of people inside SOE emailing me asking me what's going on. This story is 100% false. We aren't for sale and never have been. Nothing like this has ever been discussed with the Zapak guys. The truth is we were talking to them about distribution rights to one of our games. And we have no idea how this story got started.
Thanks for clarifying things for us, John.
