As it says in the press release: Reloaded Studios are a Seoul-based game company that seem to lack neither experience nor funding. Their first project is entitled The Day, and it aims to have a heavy emphasis on PvP combat plus a unique, immersive storyline involving parallel worlds and the destruction of all humanity. I also aim to solo Illidan Stormrage tomorrow.
The Day joins a growing list of MMOs to use the Crysis engine, along with Entropia Universe and Blue Mars. They're both more virtual world than action MMO, though, and there's a lot of untapped potential in the latter. Planetside never made much of an impact, but games in a similar vein are a market waiting to happen -- even if it isn't a Halo MMO.