I played briefly prior to proper release and now avidly afterwards, I've rather enjoyed myself in both terms of story line, questing, and game play. The beta (albeit admittedly late beta) is part of what sold me on making not only a purchase, but the special edition purchase, and signing up for a full year subscription.

Should content continued to be added down the line, (as I can only imagine it will be ala CoX, WoW et al )l I can see myself resubscribing next year this time as well. I'm personally really enjoying it and ultimately thats what its all about.