New MapleStory commercials

Nexon seems to have recently launched a new US advertising campaign to promote MapleStory, their free to play MMO. The campaign we've seen so far includes three different commercials (one of which you'll see above) which are, well, a bit odd. I can't say quite what demographic these commercials are aiming at, but perhaps you can tell me -- do they make you want to go out and play MapleStory? Oh, and if one example wasn't enough, you can also check out the pig commercial and the snail commercial.