In last week's EVE Evolved opinion piece, I tackled the question of whether it would be possible to make EVE Online free-to-play and then devised a viable hybrid freemium business model based on other apparently successful free-to-play conversions. While this was largely a thought experiment exploring the viability of a conversion, the fact that other subscription games have made the change recently makes it more than just theoretical. The possibility that executives at CCP Games have investigated the same options makes this debate an important one to hash out in a public forum.

We've established that a free-to-play EVE could potentially be viable, but this week I'd like to take the debate one step further and ask whether EVE is actually doing the right thing with its current subscription model. Subscriptions may no longer appear to be the dominant business model in the MMO landscape, but they have some major advantages that are rapidly becoming apparent as more and more games drop their monthly fees. The sale of cosmetic enhancements will only net so much money, and if a game expands into selling convenience items that circumvent grind, there's a strong financial incentive to develop grindy gameplay and then sell shortcuts. This produces a conflict of interest between developing fun games and making money that isn't present with the subscription model.

In this week's EVE Evolved, I look at the benefits of the subscription model, the unique position CCP is in with its PLEX system, and the hidden dangers of convenience-based microtransactions.

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Guilds are a dime a dozen in MMOs today, be they small social guilds or hardcore groups that collect a few hundred players together. Most guildmates you play with will eventually leave the guild, making way for new members giving the game a try. But what if your guild could transcend the game it was formed in, creating a community that stayed together and moved from game to game? The Syndicate is one such guild, boasting a membership of 1,200 players and a 95% retention rate. The organisation celebrates its 16th anniversary this week, having been born as an online community before the release of Ultima Online.

The Syndicate is currently active in Ultima Online and World of Warcraft, having previously been active in EverQuest, Shadowbane and other games. All members agree to follow a charter that forbids stealing, cheating, non-consensual player-killing, and immature behaviour. The Syndicate takes its identity so seriously that it's even trademarked its name and has worked with MMO companies to rename guilds using it. Developers have in turn taken advantage of The Syndicate's huge community size and code of conduct to beta test upcoming games. With its 16th birthday behind it, the guild predates most MMOs on the market today and is still going strong.

To celebrate the upcoming release of Allods Online's patch 3.0, gPotato is giving away prizes to players who log in on the days leading up to and following the patch. The event starts on February 7th and will run until February 21st, with the patch arriving in the middle on February 14th. Players who log in for a full hour each day during the event will receive progressively valuable rewards, with the best reward saved for those who log in for an hour during all 14 days.

Prizes start with special coins for the first day and rapidly ramp up to consumables and costumes, with a Sinister Lion mount for players who log in during all 14 days. To qualify each day, one hour must be spent playing the game before midnight by your server's clock; the time can be split across multiple characters on your account and the prizes are limited to one set per account. gPotato requests that all players entering the contest log out before midnight each day as staying logged in may make you ineligible for that day. As this is a tiered event, players who miss even a single day will never be able to get the top prize of a Sinister Lion mount. For a full list of prizes and contest terms, head over to the official contest announcement.

Fansite Sandboxer.org reports that it has discovered the release date of Mortal Online's upcoming expansion The Awakening in a Star Vault report to investors. We had to do some digging to find the original Swedish document Sandboxer was referring to, but we were able to confirm that the memo does contain the expansion's release month and further as-yet unannounced information.

The Awakening is slated for an April 2012 release, with May and June dedicated to magic and balance updates. The company expects to break even on a monthly basis between July and August of this year and sign a deal with publishers in August. Star Vault's plan is to have the game published in China between July and September and then release an as-yet unannounced expansion in October, with another in April next year.

As with many of the games I choose for this column, I am a bit lost as to how long the game has been in existence, what sort of time has passed since the game first began to allow players into its world, and what the exact state of the game currently is. With PlaneShift, a game that seems to have existed since I was 12 years old and has remained in some sort of testing or beta phase since then, I am even more unclear. Really, it shouldn't matter, but I can see the importance of knowing whether the game you are about to play is in testing or has even been released yet.

Without those key words, a player can become confused. Is this quest broken, missing parts, or just poorly designed? Is the game world empty because it's midnight or because the testing crowd is on at different times? I've heard from developers who keep their games in a beta state for years and years, and it usually means that they simply want a sort of explanation as to why the game feels incomplete. I say release it already and perhaps you'd attract more players anyway.

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Upcoming fantasy MMO TERA has been in the news recently for all the wrong reasons, from controversial IP blocking to NCSoft's ongoing lawsuit against developers En Masse Entertainment. Today we add another story to the growing list of problems plaguing TERA as its European sneak peek weekend has collapsed due to unknown technical issues. Though a limited number of preview keys were given out for the event, the game and login servers broke down shortly after the preview got underway.

The event that fans were looking forward to has now been canceled, with no date for a restart yet announced. The official TERA Europe Facebook page confirms that "The cancellation was not due to load problems caused by the large number of potential players," but was unable to shed any light on what caused the fault or when the sneak peek event would resume. With the game's US launch set for May 1st and its European launch shortly after on May 3rd, we can only hope that these problems are ironed out soon.

[Thanks for the tip, Phil!]

Welcome to Previously on MV TV! Our livestreaming schedule has picked up a lot over the past few weeks, and our readers have busy lives, so we know it's impossible to watch every single streaming event live. Fortunately for you, we save all of our streams all for posterity on Massively's Twitch TV channel, so you can view them at your leisure. Even better, we've got a roundup of a few of last week's MV TV highlights from the livestream team. Follow along after the jump for the best of the best!

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When it comes to MMO design, people tend toward certain viewpoints. Some players think that immersion requires an open world, open PvP, and open targets; others think it just requires an interesting story and a player willing to invest. There are people who think that cash shops are a short step toward buying your way through content, and there are those who think cash shops are a great way to get some more gumballs for a game you like. In the broadest terms, there's a sense of an old guard and a new guard, but there's a lot of overlap and a lot that depends on personal viewpoints.

In some ways, this can be helpful for discussion -- knowing that someone really prefers old sandbox games like Ultima Online means that you know right off said person won't enjoy DC Universe Online, for instance. But it also means that we're far more likely to ignore the opinions of others because they dislike certain mechanics, even if they raise valid points. So do you think there's too much of a focus on "old guard" vs. "new guard" when talking about design?

Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!

Last summer we showed you a couple of trailers for a new Korean free-to-play import called Sevencore. The title is an interesting mixture of fantasy and sci-fi, and it is also the product of an alliance between development firm Noria and publishing partner gPotato. The game's Korean open beta is close at hand, and the two companies have released a new cinematic trailer to drum up some interest.

Click past the cut for your daily dose of fantasy violence, brooding male voiceovers, and orchestral action-movie music. There are also a few glimpses of Sevencore's unique mounts, including a fire-breathing dragon and some sort of swoop analog that we'd love to take for a spin.

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Today does not quite mark the two-year anniversary of The Mog Log. That was back on January 24th, but I decided to run just a wee bit late with annual retrospectives. We're now close enough to the year mark for argument's sake, which gives me a chance to look back at how the past year of the column has shaken out, what's gone right, and what hasn't. That ties into the issue that one invariably finds when a single column covers two games: There's a split.

Whether or not you like Final Fantasy XIV, you can't argue that the past year has brought an onslaught of changes to the game. On the flip side, there's been less going on in Final Fantasy XI than in any of the game's previous years of operation. As a result, I've had a difficult dilemma to try to juggle: There's one game moving at high speed and one staying rather stagnant, but I don't want to give undue attention to one over the other.

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Another year has passed for Star Trek Online, and it can be described as tumultuous at best.

It was a year that contained very little story-based content provided by the developer, Cryptic Studios, as it was put through the proverbial ringer -- first by being sold off, and second by being purchased in the midst of what many believed was the game's most critical year.

With the focus that many players (including me) had on the lack of new missions in 2011, it was easy to gloss over what material did get released despite the challenges the strangle-held teams at Cryptic were facing.

The game has gone free-to-play, there are visibly more players than have ever been seen before, the development team seems to be settling in to a new owner's house, and the second anniversary is upon us, so it's time to take a good look back to see what was released over the course of the last year.

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I was all set to sit down and talk about raiding and the big news of critical mitigation disappearing from gear, and then some even bigger news appeared. Executive Producer Dave "SmokeJumper" Georgeson has handed the reins over to Holly "Windstalker" Longdale. She is new to take the lead on EverQuest II, but she's not new to the team; in fact, she worked on EverQuest in the past under the name Vahlar.

What's the first thing to do when there's a new leader taking over? Form a wish list, of course! EverQuest II has come a long way since its bumpy launch, but there's always stuff that would make the game that much more fun. Let's look at a few ideas, and then you can add yours to my list.

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I don't know about you, but sometimes I fall into the trap of forcing myself to do something in a game because I feel internally obliged to do it. Somewhere along the line, "setting a goal" became a Bataan Death March that absolutely had to be accomplished before I'd allow myself to do what I truly wanted. In my case, it was the stubborn determination to get through the remainder of Rise of Isengard's content even though I had slowed to slogging through it, feeling burned out on my Lore-master after well over a year of constant play on the character.

So I sat back and re-evaluated. My reasoning for finishing Isengard was to make sure I was at the top of the game and could evaluate any new high-level content that came along for you guys, which was a noble reason. But the truth was that in so doing, I was playing something that was leeched of enjoyment for the time being and really needed to be put aside. Once I realized that, the solution was obvious.

A fresh start. That's what I wanted: a completely fresh start to the game. Hey, it's still (sort of) a new year, so why not? And once I gave myself permission to do that, my adventures in Lord of the Rings Online brightened up considerably.

I might be weird in this, but I absolutely love starting over from scratch in long-term games from time to time, even though it means scrapping (or putting aside) a whole heap of achievements and the effort spent acquiring them. This week I'm going to look at my fresh start with LotRO and why it has me buzzed to log in for the first time this year.

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It's official: After more than two years here at Massively, our beloved Community Manager Rubi Bayer is departing for, well, exactly the pastures we all expected. (It's nice to be able to actually discuss that, if you've been waiting to hear about that since Monday's column.) She's been a wonderful co-worker, a spectacular friend, and a sterling columnist through all of it. We are richer for having had her as long as we did, and we can only hope that she won't forget about us while knee-deep in community management for ArenaNet. She certainly deserves it.

Beyond the bittersweet, this week's installment of WRUP is here, with the remaining Massively staffers discussing our plans over the weekend. We're also talking about whether or not we could make a great game with $30 million, albeit with the understanding that we're mostly working from speculation. Check out our weekend plans just after the break, and let us know what sort of trouble you'll be getting into down in the comments.

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In Star Wars Galaxies, it was the Gubbur. In Star Wars: The Old Republic, it's the Bantha. In World of Warcraft, it's those weird flower-monsters called Lashers. Every game has a super cute mob that I just feel horrible killing. Sometimes I suspect that the devs are purposely adding adorable things to MMOs and asking us to kill them just to mess with our heads in the service of some sort of Milgram experiment. Or maybe it's just meant to put us in our place out of pure revenge: "Flame my game on the forums, will you? Here's a zone full of fluffy Vorpal Bunnies that can one-shot you. Eat it, suckers!"

So what say you? What MMO creature is simply too cute to kill?

Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!

Last year, I had the opportunity to meander around Xsyon for Choose My Adventure. Then, the game was still at the end of its beta phase. Now, with some time under its belt since release, the game continues to grow. And January has seen quite the growth spurt.

I won't complain if the momentum that Xsyon has shown in the last month keeps up. Announcing multiple events and an architecture contest? Not to mention introducing new goodies? You go, game! Though it's small and indie, I am totally rooting for this title to succeed. Why? The main reason is that the game is reliant on player generated content: Instead of developers designing every aspect of the game, they built the world as a foundation and gave players the tools to go from there. This game is one of the few out there that offers many avenues for players to generate their own content and have a visible and lasting impact on the world around them.

And just how is post-apocalyptic Earth shaping up with the players at the helm? This week, Some Assembly Required explores the once-ravaged land to highlight some of that generated content, from events (both player-run and developer sponsored) to small- and large-scale construction.

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I thoroughly enjoy reading your comments, especially when the discussion turns to game design or suggestions for development. I decided it was high time that I sat down and experienced, even if just a little, how the design process goes. I've had plenty of peeks at different studios, but I wanted to know what it is like to actually make a game from basically beginning to end.

So for the next four weeks, I will be doing something special. I invited indie developer Dave Toulouse, maker of Golemizer and Star Corsairs, to help me in this journey. If you'd like to find out more about Dave, you can visit his official website, follow him on Twitter, or even read an interview I did with him a while ago. He really is the epitome of the indie spirit, and I am so thankful that he volunteered to do this with me.

The goal is to start with a basic idea and framework, and using input from our discussions and from reader comments, assemble a very basic working mobile MMO. So let's get started!

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If you're an avid player of Perfect World International, February 15th will be the day that it all goes down. That's the launch date for the game's latest expansion, Descent, which brings along a variety of improvements and upgrades to the game. Despite the low implications of the name, the expansion will be focusing on high-level conflict, with a new zone open to players of level 95 and up to explore. Said zone includes new quest hubs, two new dungeons, and of course several new pieces of equipment.

Progress through the zone will also bring characters into contact with the three Orders, forcing players to choose between the Orders for special character perks and improvements. Even without membership, however, each class will be gaining some new and unique skills that should alter the current distribution of abilities rather than reinforce existing roles. If this sounds right up your alley, check out the full expansion trailer just past the cut, and mark your calendar in advance.

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This week, TERA revealed the details of its North American and European pre-orders and associated closed beta tests. WAKFU, still in beta but launching at the end of February, likewise unveiled its subscription plans, and Mythos Global officially entered open beta. Again.

Finally, Brick-Force, a Minecraft-inspired sandbox-shooter pseudo-MMO (say that 10 times fast) from German publisher Infernum, has made it to our alpha list as it's aiming for closed beta on February 28th.

Read on for the entire Betawatch roundup.

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