The drive, which included dozens of unique player-run efforts and culminated in a CCP telethon that lasted over eight hours, brought in 12,726 PLEX (equaling approximately 1060 years of playtime). The livestreamed telethon featured EVE Online devs who pledged things like head-shaving and sparring with a Tae Kwon Do champion when certain fundraising milestones were hit. Perhaps the most painful dev pledge was getting shot with one paintball for every $2,000 donated! Sprinkled throughout the telethon were other tidbits including a dev cooking competition, Q&A sessions, and more.
You can watch the follow through with the paintball pledge below, and catch the telethon in its entirety on YouTube.
[Source: CCP press release]