MMO Culture noted that Chinese publisher NetEase is jacking up World of Warcraft's fees for the first time ever in the region. As of October 16th, the fee will go up by about 45% to become 30¥ for 2700 minutes and 15¥ for 1350 minutes. Instead of paying a flat subscription per month, Chinese players purchase blocks of time to access World of Warcraft.
NetEase handles a bundle of properties in China including World of Warcraft and reported an increase in profits for the previous quarter. However, Blizzard pointed at Asia as the location for a "disproportionate" amount of the 800,000 subscribers lost earlier this year.